Hello, World


I'm Wes.
Product + Design + Creative veteran.






I believe in building simple technology and tools and excel at communication, healthy relationships, strategic thinking, studying the needs of users, and understanding archetypes.


As the production director of a multimedia studio for 6 years, I produced close to 1,000 digital entertainment products landing on the shelves of Target and Walmart, in Redbox kiosks and Amazon stores, pitched to major entertainment executives, and had 100% satisfaction across 100s of clients (literally, never lost one client).


Experience with 5 SaaS platforms, 2 mobile product startups, 2 hyper-growth tech companies, copywriting for traditional and online advertising, deep-dive professional development in UX, and roles as a UX director, full stack UXer, senior product manager, and senior product designer have given me a 360° perspective on software + brand development.


With early roots as a behavioral research scholar, management of a 200+ person adult soccer club, and leading a 10-person flagship product team for a major MarTech platform, I appreciate how leadership is about inspiring belief, facilitating talent, delegating responsibility, thriving on diversity, activating strengths, and making sure people understand and believe in the collective mission.

14 years in digital product, interactive media, creative production, enterprise SaaS, advertising, and branding. Over 2,000 projects shipped. I've produced content, products, and campaigns for hundred million dollar entertainment portfolios, major global brands, hypergrowth tech companies, giants in MarTech software, and the 24th largest university in the U.S.

companies and brands I've produced digital products for


Full Stack?

Interactive Media
14 Years

User Experience
6 Years

UI & Interaction Design
11 Years

Product Development
6 Years

Branding & Copywriting
6 Years

Digital Advertising
3 Years

Video Editing & Post
12 Years

I've worked with this guy

to produce simple, educational interactive games for kids.


photo of a famous purple dinosaur

Helped 1,000s of workers

find work and better their lives.


animated gif of Shiftgig iOS app


image of user persona


image of a customer journey map

Overhauled SaaS applications

from researching what customers experience and expect.


image of a concept design from a research presentation


image of a customer profile and their customer journey


image showing the results of user testing

Designed & concepted

for both social media and interpersonal media.


animated gif of Selfie iOS app
animated gif of HowAreYou iOS app


* I'm also a master prototyper

Written award-winning ads

for video, web, print, and outdoor.


screenshot of UNT's Open Skies video


image of Facebook advertising A-B test

Crafted brands

for small businesses, tech startups, and multimillion dollar companies.


samples of logos I've designed

And had lots of fun

all along the way.


animated gif of Shaun The Sheep Whack-a-Pig DVD game

my design philosophy

Make People Feel Good




my product approach

1) Identify the proper target

2) Talk to and learn from them

3) Build something simple to use

4) Analyze usage

[ repeat ]

I love helping organizations research their user base, craft product and brand experiences, or improve their culture. Feel free to contact me if your company, nonprofit, or startup needs help in any of these areas.

I've recently moved to Dallas-Fort Worth from Chicago and currently focused on freelance work, but please don't hesitate to reach out to me if you know of any exciting, progressive, and innovative opportunities.

I geek out over UI and product design, writing and branding, experience and service design, leadership, talent management, organizational culture, and mentoring young designers, so feel free to contact me.